Prototyping for improved CX

IC Highlight: How Prototyping Can Help you Improve Customer Experience(CX)

Have you ever wondered how you can leverage prototyping to improve your customer’s experience around your product/service offering?

Why Prototype?

Prototypes are really important for teams and we have compiled in these slides major reasons why companies and teams need to prototype.

ideation with customer

How Collaborating With Customers Can Fuel Innovation

If you are a regular traveler by air, especially in and through Europe (or even if you don’t travel), it’s certain you are familiar with KLM.

DODO tools brochure for teams

Tools Brochure For Product And Innovation Teams

We developed a collection of tools to aid product, digital and innovation teams, as they work to bring competitive products to their customers

Stephanie Batliner

A Conversation with Stephanie Batliner, User Experience Designer, BBC

We had an interesting conversation Stephanie Batliner a User Experience expert at BBC. She shared thoughts about the value of design, gave some insights why she enjoys working at the BBC and talked about her side hustle in design.

Conversations with Women Driving Innovation Around the World

We’re excited to share interesting conversations around innovation and growth from female leaders from around the world! Learn from their personal experiences of how they’re working to drive change in their different sectors.


Innovation Success Story: Toyota Thriving by Innovation

Toyota, is know as one of the most valuable brands in the world today. They have been at the forefront of innovation. They have quite a number of ways that they’ve been able to stay ahead that you can learn from.

4 Ways to Inspire and Drive Innovation Within Your Organization

To successfully drive innovation within a large company, there needs to be a process starting from an innovation strategy that spreads into tactics that different stakeholders can carry out.

Innovation Tip: Ways Companies Can Identify Opportunities for Innovation

By looking at the people intended for the solution, companies can pinpoint areas of opportunity and discover potential areas for innovation.

Conversation and Innovation Ebook

Conversations on Innovation from Nigerian Leaders in Business and Innovation

A rich resource for teams and leaders across industries, from banking, retail, telecommunications, healthcare and insurance.

Image on Intrapreneurship

Intrapreneurship: How Big Companies Build Successful Startups from Within.

Intrapreneurship has been a great way global companies have been able to nurture their innovations from within. In this article we explore how big companies are guiding internal startups to become successful entities on their own.

Quote by Scott Boylston

Innovation Tip: How Companies are Driving Sustainable Innovation Within Their Walls.

Sustainability and the general acceptance of it globally is very varied. In business, it is even more so imbalanced.

Difference Between traditional R&D and Design Driven

A Simple Difference Between Traditional R&D and Design-driven Innovation Methods

This Innovation Highlight speaks to the relationship between traditional R&D methods and the new design approach geared towards innovation.

Whitepaper: How Product Teams Can Leverage Trends To Build Innovative (and competitive) Product In The Finance Industry

Whitepaper: How Product Teams Can Leverage Trends To Build Innovative (and competitive) Products In The Finance Industry

In this paper, we look to identify key trends that companies within the financial industry can take advantage of to drive their business growth and customer satisfaction.

Technology as an Enabler

Technology as an Enabler of Innovation

Innovation Circle Highlights – Susan Onigbinde On this Innovation circle highlight, Susan explains the differences between innovation and technology, debunking the popular belief that technology and innovation are the same thing. Taking from an interesting story from pre-historic times told by Pepsi’s Chief Design Officer, Mauro Porcini, during one of our Design and Innovation Podcasts […]


Applicable Lessons In Design Thinking For Technology Products

There are interesting ways in which we can apply Design Thinking in building amazing technological products. On this article we share lessons from the Global Senior Director, Enterprise Analytics at SAP, Kaan Turnali.

Innovation Success Story: Learnings from Our Article on Coca-Cola

We share key learnings from Coca Cola which we wrote an in-depth article on. We share learnings from The Coca-Cola Company.

Innovation Tip: Leading Your Industry the Coca-Cola Way

By being consumer-centric and responding to consumer demands, Coca Cola has been able to bring cutting-edge solutions to customers. Cola Company, after 134 years, is still leading its industry in innovation. With multiple beverage brands under its belt and a large market share in the segments they serve, Coca Cola continues to lead the way.  […]

Swiffer Products

The Swiffer Success Story

The story of Swiffer is a huge testament to the relevance of design to business growth and product innovation. For companies seeking to innovate, design processes are critical to helping the team properly understand and define great opportunities that can be leveraged for business growth.


Innovation Tip: Innovating Without Technology

It’s no denying that technology is important to innovation, however many business leaders make the mistake to think of technology as innovation. Others think innovation can’t happen without technology. This is a commonly held belief that Innovation leader Gianfranco Zaccai debunks in his sit down with us.


Innovation Success Story: A Case Study of Coca Cola

It shouldn’t come as a surprise to some that Coke has also been a leader in innovation. From branding and marketing to product and customer experience, Coke has led the way for brands in bringing new, competitive solutions to market, even beyond Consumer Goods.

Becoming Curious

Becoming Curious: How Innovation Begins

Curiosity is an important characteristic of innovators because it motivates one to question facts and assumptions. When questions are asked, we are made to think differently about a service or product. Contrary to some opinions, innovation isn’t something new, it could be new, but the unique value innovation brings is that it simplifies or improves on an already existing challenge that could either be articulated or unarticulated.

Design Research

Design Research and Its Impact on Product Performance

In Simon Sinek’s popular TEDx talk, he said, “people don’t buy what you do, they buy why you do it.” He further goes on to explain the immense value businesses and customers can gain if their ‘why’ can clearly be identified and communicated. “people don’t buy what you do, they buy why you do it.” […]

Team measuring innovation success

How To Measure Innovation In Your Company

Being creative goes beyond simply stating that your company is creative; it means building a culture and work environment that allows creativity to thrive.

Free Ebook – What Design can do for Nigerian Corporations

Design’s entry into the business world is no longer news, however its positive impact to business is constant news.

Empathy Map

Empathy Map

The empathy map is a tool that helps you visualise and share what you understand about your customers.

Effort impact matrix tool

Effort-Impact Matrix

The Effort-Impact matrix is a decision-making tool that helps companies and teams save time and make the most out of resources.

Learn to design better product

How Tech Companies Can Design Better Products for Market

Design Research is a user-focused method to gaining information of your customers, through human-centred design processes, to inform your product build. It seeks to discover your customers’ behaviour patterns, drivers and needs.

Decision making tool

Mountains and Valleys

Mountains and Valleys helps you have structured sessions that deliver clear next steps to accomplishing tasks and tackling problems.


Innovation Sourcebook

The Innovation Sourcebook is a tool that is used to organise products, services and systems that have been successful in the market.

Innovation conferences

Top 10 Innovation Conferences To Look Out For In 2020

Innovation conferences have proven to be one of the richest sources of inspiration for professionals looking to create more innovative solutions within their teams and organizations, for profitability and higher returns on investment.

Trend matrix tool, free tools

Trend Matrix

The Trend Matrix is a tool used to track how trends and external forces can affect Technology, Business, People, Culture and Policy.

Offering viability tool free

Discovering the Value for Your New Offering: A Look at the Offering Viability Tool

In developing a new product or service, there is always a need to get an understanding of the value to be gotten for the business. This value derivation might not necessarily be precise but will be based on established economic facts.

team meeting and productivity

Tools You Need for More Productive Meetings

Meetings are very important for any business to exist, however, they could also be a major time killer, especially if there are no results to show for all that meeting time.

Innovation sourcebook

The Innovation Sourcebook: Finding Inspiration from Successful Products in the Market

There are many ways you can get inspired in launching your new venture or improving on an already existing one. The innovation sourcebook serves as a means to gather various inspirations in one place to help you as you innovate.