Marcel Roussouw is the Group Director of Fjord South Africa. He shares the value Design can have when used to develop a strategy on how a product or service is introduced in the market to gain consumers adoption.

He also shares ways business leaders can get involved in the design process, finding new ways they can deliver on their promise of value to their customers. Marcel paints the picture of design as a tool large organizations can use to understand complexities that may stand as a challenge to their survival as a business.

Lastly Marcel was able to touch on the role of design in shaping the future of business in Africa.