Season 1 | Episode 11: Improving on your Customer’s Experience to Drive Growth (with Vi Nguyen)

Vi shares with us how she has been able to use design to improve customers experience speaking from her time in a financial institution to having to work for the Swedish Space Agency.


On this episode Vi Nguyen talks on how companies can start designing products and services that creates an amazing experience for their customers/users.

Vi share’s the importance of creating a memorable experience for users, sharing various experiences from establishing a user experience department in a financial institution to working for Swedish Space Agency.

She shares how businesses can explore the combination of physical and digital product/services to improve on their customer experience. 

Also an expert practitioner in Business Design, Vi shares the value businesses can derive for themselves and customers if they can infuse User Experience with Business Design. Pinpointing areas businesses can use in measuring the impact of combining both practices.