By being consumer-centric and responding to consumer demands, Coca Cola has been able to bring cutting-edge solutions to customers.

Cola Company, after 134 years, is still leading its industry in innovation. With multiple beverage brands under its belt and a large market share in the segments they serve, Coca Cola continues to lead the way. 

In achieving this, Coca Cola has leveraged an indispensable tool to build winning products and staying ahead – a way to gain insights into their customers’ needs and an understanding of their demands. Coca Cola’s President and Chief Operating Officer James Quincey rightly said, “to thrive today, companies have to keep aligning products to meet consumer preferences while being innovative in doing so.”

Thoughts: How is your product or service performing in the market? Are you aligning to consumers needs and changing preferences? 

Tip: Make understanding your customers a part of your overall strategy to help your teams better serve your audience and stay ahead in delighting them.