In this incredibly enlightening conversation, Adriana Ruiz shared how companies can combine Design and Innovation to create great services that impact businesses, people and planet.
We had an interesting conversation Stephanie Batliner a User Experience expert at BBC. She shared thoughts about the value of design, gave some insights why she enjoys working at the BBC and talked about her side hustle in design.
Susan Onigbinde the Founder/ CEO of DODO Design Agency and Gianfranco Zaccai Founder Continuum/ Foundation for Augmented Intelligence had a conversation on how businesses can leverage tough times to birth innovative solution
“I believe innovation is about creating, capturing and delivering value to stakeholders – these could be around solutions to your customers’ articulated or unarticulated needs. Innovation needs to be authentic to succeed.”
A well-designed service system should enable a combination among actors, resources, and processes able to deliver strong value to the end-users, which is easier said than done.
“The first thing businesses should do is have an innovation strategy that describes the direction and desirable future state of the company.”
“Most people have the impression purpose is a thing that’s located in your heart or that it is connected to the deeper meaning of life. While that is true to some degree, purpose design in business means something different: It is the compass for your organization that drives your business into the right direction.”
“If you’re going to approach a client with a solutions-first approach, you’re going to lose.”
“Design Strategy is about creating and presenting an optimistic vision of the future. It’s a north-star: a direction in which to aim.”
A Conversation with Gbeminiyi Laolu-Adewale, Head, Innovation Strategy and Commercialisation at Guinness
“Business leaders will drive innovation by encouraging openness and diversity within their teams. This enables team members to be free and unbiased in their assessment of business situations.”
“To stay ahead in an era of global market disruption, business leaders not only need to innovate, but also build a creative culture that enables their teams proactively drive innovation.”
“Innovation is at the same time a mindset and natural behaviour.”
“If we think of design as a mindset, instead of an abstract concept, people and processes become the primary focus of innovation, while technology plays a secondary role”
“The simplest advice to improving product or service experiences is for companies to have regular contact with their customers and to start this as early as possible.”
“I believe the cliché that the largest room anywhere is that for improvement. A trophy is a quick rush to death – keep moving, and that is what innovation is all about.”
“Innovation means something different to everyone who uses the term. It could be the opposite of tradition – something completely new – it could be the recontextualisation of a product or service to a new market, or the bundling or decoupling of services as they stand.”
“One of the ways we factor our customers as we drive for innovation is by focusing on truly understanding the need of customers and the emotive drive behind it.”
“Innovation is a result of the design process.”
“When I think about innovation, I see it as thinking of new ways of doing things, trying to enhance processes, being more efficient and effective.”
“People hear the word innovation, and they immediately think: iPhone, AI, VR, etc.”
“Any innovation that does not address that larger part of the Nigerian population may only be scratching the surface of the addressable market in Nigeria.”