If you are a regular traveler by air, especially in and through Europe (or even if you don’t travel), it’s certain you are familiar with KLM.
Toyota, is know as one of the most valuable brands in the world today. They have been at the forefront of innovation. They have quite a number of ways that they’ve been able to stay ahead that you can learn from.
To successfully drive innovation within a large company, there needs to be a process starting from an innovation strategy that spreads into tactics that different stakeholders can carry out.
Intrapreneurship has been a great way global companies have been able to nurture their innovations from within. In this article we explore how big companies are guiding internal startups to become successful entities on their own.
There are interesting ways in which we can apply Design Thinking in building amazing technological products. On this article we share lessons from the Global Senior Director, Enterprise Analytics at SAP, Kaan Turnali.
We share key learnings from Coca Cola which we wrote an in-depth article on. We share learnings from The Coca-Cola Company.
The story of Swiffer is a huge testament to the relevance of design to business growth and product innovation. For companies seeking to innovate, design processes are critical to helping the team properly understand and define great opportunities that can be leveraged for business growth.
It shouldn’t come as a surprise to some that Coke has also been a leader in innovation. From branding and marketing to product and customer experience, Coke has led the way for brands in bringing new, competitive solutions to market, even beyond Consumer Goods.
Curiosity is an important characteristic of innovators because it motivates one to question facts and assumptions. When questions are asked, we are made to think differently about a service or product. Contrary to some opinions, innovation isn’t something new, it could be new, but the unique value innovation brings is that it simplifies or improves on an already existing challenge that could either be articulated or unarticulated.
In Simon Sinek’s popular TEDx talk, he said, “people don’t buy what you do, they buy why you do it.” He further goes on to explain the immense value businesses and customers can gain if their ‘why’ can clearly be identified and communicated. “people don’t buy what you do, they buy why you do it.” […]
Being creative goes beyond simply stating that your company is creative; it means building a culture and work environment that allows creativity to thrive.
Design Research is a user-focused method to gaining information of your customers, through human-centred design processes, to inform your product build. It seeks to discover your customers’ behaviour patterns, drivers and needs.
Innovation conferences have proven to be one of the richest sources of inspiration for professionals looking to create more innovative solutions within their teams and organizations, for profitability and higher returns on investment.
In developing a new product or service, there is always a need to get an understanding of the value to be gotten for the business. This value derivation might not necessarily be precise but will be based on established economic facts.
Meetings are very important for any business to exist, however, they could also be a major time killer, especially if there are no results to show for all that meeting time.
There are many ways you can get inspired in launching your new venture or improving on an already existing one. The innovation sourcebook serves as a means to gather various inspirations in one place to help you as you innovate.